Boosting Sales With Mailing Lists | ** An Anonymous Journal **

Tuesday, October 30, 2007

Boosting Sales With Mailing Lists

To boost sales for our company, I suggested that we should buy a targeted mailing list. The sad thing is that my company is quite out of date. They do not believe that mailing list would help or that new media advertising would make a difference. They think that nobody reads blogs, nobody will open an email from an unknown company.

They don't understand at all. I had to explain to them that for targeted marketing, we are offering our product and service to people who have shown interest in a similar product or service hence we target them.

This is the specialty of Martin Worldwide which compiles mailing lists after mailing lists of specific demographics. When we buy mailing lists from Martin Worldwide we can specify our requirements and Martin Worldwide will try to match us with the best list that matches our business.

I personally think that this is a great idea but so far, my company is not sold to the idea yet.


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