I checked out the site as a potential buyer. The first thing that caught my eye are the prices. They are expensive. I even spotted one in four-digit US Dollars. However, I believe that the demand, creative designs, quality and limited quantities are factors that drive up prices and the people who can afford them are people who appreciate the uniqueness of Dagnez.
As someone who missed my own high school prom, I was especially interested in the prom dresses. I like the prom dress called Beauty as the beige part can be dyed to match our skin tone and the flower petals can be hand-sewn to any position that we want them to be. This is a very dramatic dress that I think will steal the thunder of the night and it takes a very bold girl to carry it out perfectly.
Dagnez also has a wonderful line of evening dresses. Some come with very simple yet classy cut and design. These formal dresses are like the name of the website, Splendid Gowns. I do wonder though, how many times can a lady wear the same gown to different formal events since beautiful evening dress is not cheap.
A word of advice I would give to the webmaster of Dagnez is to do away with the AdSense. You see, AdSense is made in such a way that they serve targeted advertisements to your website. Since Splendid Gowns is a designer site, all the advertisements served on the site will be on dresses and gowns. Simply put, they are the competitors of Dagnez.
Sure, you will earn a little money from the clicks of your visitors but that only serve to take these very visitors, your potential customers, AWAY from your store instead of browsing your dresses and BUYING them.
As a webmaster myself too, I hope that my little word of advice will be taken into consideration.

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