Some of you may know that a friend of mine runs her own online business. Well, she has been complaining of quiet times recently. Maybe because it is Summer holidays but I told her to take this down time to revamp her business model and try to improve on her store and the way she runs it.
She told me that after 2 years of running the store, what she is not happy with is her email marketing system. Until today, she has been emailing her base of buyers one by one substituting each name painstakingly. Obviously, that takes up a lot of time.
I told her about email express direct which our company is using. It is a full service email marketing program that allows us to mass mail professional graphics-based HTML email quickly and at a very competitive rate.
By doing so, we managed to deliver our announcements and updates in a timely manner, driving targeted traffic to our company website plus generate qualified leads. Since using this service, we have been seeing a high conversion rate too.
I definitely think that being a one-person run business, all the more it is important for my friend to let such an amazing technology help her lessen her work and improve business.
She told me that after 2 years of running the store, what she is not happy with is her email marketing system. Until today, she has been emailing her base of buyers one by one substituting each name painstakingly. Obviously, that takes up a lot of time.
I told her about email express direct which our company is using. It is a full service email marketing program that allows us to mass mail professional graphics-based HTML email quickly and at a very competitive rate.
By doing so, we managed to deliver our announcements and updates in a timely manner, driving targeted traffic to our company website plus generate qualified leads. Since using this service, we have been seeing a high conversion rate too.
I definitely think that being a one-person run business, all the more it is important for my friend to let such an amazing technology help her lessen her work and improve business.
2 comments:
What? she's running an online business but she didn't know how to send an automatic "email to all"... hmmm
Hi Xpal,
At first, her list of buyers was small but then when business picked up and the list grew longer, she did not know of a good solution.
Besides, she was looking for a free one that was not ad-supported. That was tough, of course. Might as well pay a little money and get full control over the email.
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