Over the weekend, I had dinner with a friend, who wanted to know about options to advertise on blogs after I told him that this is the way to go for many businesses now.

My friend's family runs a natural honey business and although he told me that he still cannot come up with a good shipping method to ensure that customers will receive their bottles of honey in excellent condition, he is receptive towards introducing his honey products in blogs.

We had a long chat because he surely had plenty of questions to ask, which I fielded, not because I have vested interest but because I believe that blog advertising are suitable for all kinds of advertisers, no matter the size or nature of the business.

First of all, advertising on blogs is a whole lot cheaper than advertising via traditional media like on radio, TV and the papers. Also, there are many ways to advertise on blogs; either via a blog post, sidebar link or banner ad. The more interesting a blog post is, the more prominent a sidebar link is and the more attractive and eye-catching a banner is, the higher the chance of blog readers clicking through to the advertiser's website.

My friend is not a blogger and hardly reads blogs but he admits to using major search engines each time he is seeking information on a certain matter and usually lands on a blog with relevant information.

Of course, running a successful blog advertising campaign is another expertise all together but first of all, he has to identify his goals that he hope to achieve through advertising on blogs.