My friend, Warren, is very brand conscious. One would think that most guys are not as particular but if I were to talk to Warren about brand names, I surely would lose.

When I came across this website called Perpetual Diamonds that sells only genuine Rolex watches while looking for a Christmas gift for my dad, I know that I must let Warren know about it.

I know that shopping at Perpetual Diamonds would save him a substantial amount of money since they are an authorized independent Rolex watch dealer. I used to think that I would never be able to afford a Rolex gift for my dad but now that I know that Perpetual Diamonds offer them at a significant discount, a Rolex watch for my dad is rather realistic now!