A couple of days ago, my friend shared an interesting article with me. It's a research on the various lingerie brands in the market. The funny thing is that while most companies used words that imply sexiness, exude class and elegance, depict seduction and invoke our imagination, there was a company that used words that are dark and ugly.
And it is strange that with their out of the norm branding technique, they actually managed to get their brand name stuck to our heads just because they are different. Because they are not sweet and forgettable will the other 101 "sexy" lingerie labels.
Although I cannot imagine anyone giving lingerie from this label as gifts, it still appeals to people who would like to make a bold statement and judging from the popularity of this extremely unconventional brand name, there are many such people!
That’s why when it comes to branding and marketing, we are always encouraged to think out of the box, so to speak. Explore the possibilities, be bold and do not be afraid to go against convention once in awhile.
And it is strange that with their out of the norm branding technique, they actually managed to get their brand name stuck to our heads just because they are different. Because they are not sweet and forgettable will the other 101 "sexy" lingerie labels.
Although I cannot imagine anyone giving lingerie from this label as gifts, it still appeals to people who would like to make a bold statement and judging from the popularity of this extremely unconventional brand name, there are many such people!
That’s why when it comes to branding and marketing, we are always encouraged to think out of the box, so to speak. Explore the possibilities, be bold and do not be afraid to go against convention once in awhile.
If this is not something that you could do confidently, just engage a branding and marketing company to undertake the task, then! It is better than starting on the wrong footing, right?
0 comments:
Post a Comment