My friend, Doris, was asking me if she should set up a home based business. She intents to sell costume jewelry online by selling up an ecommerce store. Although I do not have much experience in home business, particularly in marketing and selling costume jewelry, she consulted me because she wanted ideas on how to bring traffic to her online store. As you know, no matter what you are selling, if you do not have traffic, then there's little hope of selling ANYTHING.
Well, bringing traffic to an online store is way more difficult than bringing traffic to our blogs because an ecommerce store is a commercial entity and every thing that you do with it, especially advertising it, will cost money.
According to a friend who works in a marketing company, before starting a business, we need to have a business plan. Coming up with a product to sell is only one aspect of starting a business. The business plan must include short term, mid term and long term plans. Then only can we put our idea into practice and work towards our goal.
So I told Doris that besides wanting to sell costume jewelry, she needs to brand her product, market it and find innovative ways to get her brand name out to the public. Of course, she could hire a marketing company, or a branding company to do the ground work for her while she concentrates on SOURCING and SELLING.
Well, bringing traffic to an online store is way more difficult than bringing traffic to our blogs because an ecommerce store is a commercial entity and every thing that you do with it, especially advertising it, will cost money.
According to a friend who works in a marketing company, before starting a business, we need to have a business plan. Coming up with a product to sell is only one aspect of starting a business. The business plan must include short term, mid term and long term plans. Then only can we put our idea into practice and work towards our goal.
So I told Doris that besides wanting to sell costume jewelry, she needs to brand her product, market it and find innovative ways to get her brand name out to the public. Of course, she could hire a marketing company, or a branding company to do the ground work for her while she concentrates on SOURCING and SELLING.
1 comments:
As one that have been through this you are right it is not easy, but it can be done and be very rewarding. But blogs can have a big deal to do with her sucess.
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