I have written about the company called Martin Worldwide, a leader in the direct marketing industry, providing targeted mailing lists to clients that have a high percentage of conversion. It looks like their business is getting bigger with their latest update of their mailing list database with a new product called ResponseCom™.
When I see the statistics of Martin Worldwide's database of mailing lists compiled over ten years and categorized according to demographics and psychographics, I am quite scared because they may even have my information with them!
Clients could even order customized mailing lists from Martin Worldwide. Let's say a client wants mortgage lists, Martin Worldwide will search its database of targets that match the client’s requirements the most. Companies buy such lists so that their marketing efforts are more effective when more leads convert and they convert because these are the products that they are interested in and are looking for.
When I see the statistics of Martin Worldwide's database of mailing lists compiled over ten years and categorized according to demographics and psychographics, I am quite scared because they may even have my information with them!
Clients could even order customized mailing lists from Martin Worldwide. Let's say a client wants mortgage lists, Martin Worldwide will search its database of targets that match the client’s requirements the most. Companies buy such lists so that their marketing efforts are more effective when more leads convert and they convert because these are the products that they are interested in and are looking for.
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